Location and Your Home Based Business

What’s the population where you live?  If the home based business you want to develop depends on business coming from your geographical area and you live in a remote area you could be looking at a problem.  Some ventures will attract customers from other areas, but only certain ventures.
Be realistic about how large a population it will take to support your business venture.  You know how much money you want to make.  By now you should have begun to develop your price list.  How many sales will you need to make to achieve the level of income you want.  Are there enough available customers in your base area.

This may be the point at which you want to consider making your product or service available on the Internet.  Through the

Internet you can reach many more people who may have a use for your product of service than you will ever have access to

through conventional means.
What does it mean to offer your product on the Internet.  Well, depending on your level of expertise it may mean setting up a

blog, a full website or offering your product through someone else’s website.  Log onto our BRIIM Blog at

http://www.lowdownreports.com/Reports for more detailed information about Internet and Information Marketing.
A blog (short for web log) can be done easily through one of several free services and you can make additions and changes

very easily.
A fixed or static website is a little trickier and will require a higher level of knowledge on your part to do it yourself or

you will paying a hefty fee for someone to do it for you.
Two of the more proliferate of the open sites you can tag into are Clickbank and eBay.  You’ll want to log onto both of those

and get a good idea of how they operate so you can make a wise choice.  Essentially on Clickbank you register your product

and that makes it available for other internet entrepreneurs to sell your product to their customers for a sizable

commission.  Ebay allows sellers to list their products for a fees.  Each has a value – depending on what your product is. 

Service businesses, obviously, require customers.  Those have to be approached a little differently.


Location – Location – Location

Location is very important to your perceived home-based business venture.  Where you locate has to have enough of a local population to support your venture if you are a service based business.

What’s the population where you live?  If the home based business you want to develop depends on business coming from your geographical area and you live in a remote area you could be looking at a problem.  Some ventures will attract customers from other areas, but only certain ventures.

Be realistic about how large a population it will take to support your business venture.  You know how much money you want to make.  By now you should have begun to develop your price list.  How many sales will you need to make to achieve the level of income you want.  Are there enough available customers in your base area.

This may be the point at which you want to consider making your product or service available on the Internet.  Through the Internet you can reach many more people who may have a use for your product of service than you will ever have access to through conventional means.
What does it mean to offer your product on the Internet.  Well, depending on your level of expertise it may mean setting up a blog, a full website or offering your product through someone else’s website.  Log onto our Reports blog at http://www.LowdownReports.com/Reports  for more detailed information about Internet and Information Marketing.

A blog (short for web log) can be done easily through one of several free services and you can make additions and changes very easily.
A fixed or static website is a little trickier and will require a higher level of knowledge on your part to do it yourself or you will paying a hefty fee for someone to do it for you.
Two of the more proliferate of the open sites you can tag into are Clickbank and eBay.  You’ll want to log onto both of those and get a good idea of how they operate so you can make a wise choice. 

Essentially on Clickbank you register your product and that makes it available for other internet entrepreneurs to sell your product to their customers for a sizable commission.  Of you develop a subject and use the products available to promote that subject an sell other people’s offerings. 

Ebay allows sellers to list their products for a fees.  Each has a value – depending on what your product is.  Service businesses, obviously, require customers.  Those have to be approached a little differently.


Home Based Business – Customer Challenges

Do an honest assessment of your personality type.   There are great books out there that explain personality types.   One of the smartest things you can do to ensure your success is to recognize that each individual has value.   That value extends back to you in some way. 

You will do much better in your business and relationships if you appreciate and relate to people for who they actually are, not what you want them to be.   If you find communicating difficult – improve, or do not choose a business where the success involves you discussing and talking with people.  If your tolerance for trivial matters is low, you’ll just end up frustrated.

When you attract a customer and they’re going to purchase your product or service, it’s a once in a while occurrence for them.  It’s an everyday experience for you – but in order to build a solid business and repeat customers you need to make the experience unique for them. 

You have to love what you do enough and be a tolerant enough person that no matter what else is going on, you can take the time to treat each customer as if they’re special.  You need to handle answering each customer’s question or filling their request as if it’s the only thing you have to do at that moment.

If you choose a business that requires you (and your employees) to be aware of how much time and energy a customer can take, you may be in for some problems.  Customer challenges take time.  However, if you take the time to bond that customer to you it will pay off in the long run.   If you like people you won’t perceive it as a challenge.  However, if you really don’t like dealing with people over petty matters, dealing with problem customers and employees will drive you nuts.

Be realistic about the avenues you’re going to pursue.  Do a healthy evaluation of your personality type and how it will reflect in your business of choice.  If the two don’t meld you might want to rethink your pursuit.


Home Based Business – Zoning Laws

What are the zoning laws in your neighborhood? 

 Some cities have very definite rules about where businesses may be located.  Some housing developments have associations that prohibit people operating commercial ventures from their home. 

Check your local codes, ask your neighbors, talk to anyone else in your neighborhood that you know might be operating a business from their home.

Once you’ve determined what is and what is not permissible in your area you have another starting point to factor into your decision about which business venture to pursue.
If you’re in a condo of controlled neighborhood and the association rules strictly prohibit any commercial ventures you could probably still maintain an area from which you do the paperwork for your business. 

The main thing a condo association would want to be controlling is foot traffic – people coming to your home to conduct their business when you are located in a residential neighborhood.
Sometimes those rules can be stretched and sometimes they are absolutely etched in granite.  You want to be sure which it is before you go out and commit to spending an amount of money each month on storefront space if you can get buy with conducting business from your home location for awhile.
In an extreme situation you may want to check with the local zoning jurisdiction.  Start with the City Engineer’s office.  If they don’t handle the zoning, they will be able to tell you who does. 

More and more people are working from a home base these days – most because of the technological advances we all enjoy.  What was the norm even five years ago has changed drastically.  Maybe the laws need to be updated to reflect those changes.
The thing you are trying to avoid here is being part of that 90% that fail in their business ventures within the first year.  Most of those people fail because they do not control their start-up costs.

 
Start up costs are things like rent on office space, fancy pieces of equipment, inventory items you can do without, extra help when you could push to do the work yourselves.  It all adds up and the more of that money you can keep in your pocket, the better a chance you have to survive those early months and hopefully get your business venture on the road to profitability.


Home Office

A home based business can mean a couple of things.

It can mean that you decide to market a skill or a product from an office or manufacturing area you set up at hour home location.
It can mean that the skill you want to market means that you will go to another location to perform the actual work for which you will be paid.  However, all of the organizational work and record keeping will be done from an office you establish at your home location.
It can mean that the product you want to market can be created through a third party or a third party location and all of the record keeping is done by you in an office you establish at your home location.

It could mean that you have the space at your home location to set aside either a customer service area for personal services (hair services, sewing, massage, car repair, etc.)  You would then have one area of your home dedicated to the actual services performed by your business.  Hopefully, there would be one part of that area where you can do the record keeping and paperwork associated with your venture.
There are wonderful tax benefits to operating out of a home office.  It saves a lot of commuting time.  It saves a lot of your personal time.  All the way around, it’s a great deal depending on the type of business you’re pursuing. 
The only real negative against a home business is professional image.  It’s possible that prospective clients might consider you less than professional when operating from a home office.  This would be more of a problem with some businesses than others.  Accountants, cleaning services, childcare definitely not.   Attorneys, psychiatrists, marriage counselors very definitely.
What about your perceived venture?  How professional a façade do you need to present.  Can that be done from a home base or are you going to need to rent office front space to maintain the façade that you want to create for your business.
That’s a very important factor when you’re deciding what you want to do and how you want to do it.  If you’re a parent with young children and the reason you’re deciding to do the home business route is to be able to keep your children close to you, you don’t want to defeat the purpose by creating the wrong presentation.
Common sense is really your best guide here.  If the service you create is one that the Client has the right to expect your undivided attention you need to set things up between your home base and a professional setting.  You may be able to create that professional setting at your home base or you may need to take it elsewhere.  All of this should go into your final decision about which venture to pursue.


Time for Business

How much time will it take for a home-based business to get off the ground.  How much time do you have to give a home-based business.  The two need to mesh or you’re looking at failure.

You need to take a long look at what you already have your time committed to and what you can adjust.  No initial venture starts easily.  You’ll hit brick walls that will take time to work through.  Your family has demands on your time.  If you’re working a job while you get this venture going, you owe your current employer fair value for the salary you’re being paid.
Some dreams you can start right out pursuing, others are going to take some time.  If you have a good idea of what you need to do but you really don’t have the time to do it right now, don’t put it on the back burner totally,  just shove it back a little. 

Continue to work on the details in you mind.  Work on your plan whenever you can. Continue to observe the world around you and how your environment could benefit from the venture you want to pursue.

Sometimes delays can be a blessing in disguise.  Sometimes roadblocks and obstacles come into play for a reason.  Patience is a great asset when this all starts to happen.  It may work out that the delay was a benefit in disguise.  Do you realize that 90% of all new businesses fail in the first year?  Isn’t that astounding.  You certainly don’t want to be part of that statistic. 

So, if the dream or passion you want to pursue isn’t coming together easily, perhaps it’s the wrong dream or passion to be pursuing.  Keep your mind open.  Take notes on what happens around you on a daily basis.  How would your dream fit into that?  What could you change?  What could you have done differently, given your circumstances? 

All of those factors combine for a successful future and the truly successful entrepreneur is one who recognizes them and uses them to the best advantage.

Time will be a contributing factor to the success of your home-based business, so use your time well.


Home Based Business – Develop Your Passion

When deciding an area to pursue to develop a home-basd business think about your passions.  What do you do well?  What would you rather do than anything else?  What can you do that other would be willing to pay for?

If you had your choice, what would you spend your time doing?  The first things you want to think through are the things that you really enjoy doing – The things you’re passionate about.  Make a list and then go over that list. 

Are there any items on there that others, knowing you have a particular skill in some area, have asked for help with.  Is there something in your skill bank that others have a need for? If so, that is your starting point.

If nothing jumps to the top of the list you need to spend a little more time on the issue.  Any business you’re going to put the time into developing needs to offer the promise of economic return or it’s not worth doing.  Some pursuits will pay well, and others will pay you enough to keep your head above water. 

Trust this one thing – if you can put an equal amount of time and effort into a venture that will pay you well and one that will keep you fiscally sound – concentrate on the one that will pay you well.

Depending on how important money is to you, you may have some choices.  Many lucrative activities can be run from a home office and be profitable to different degrees.  It would take an exceptional venture to be highly profitable from a home office.  If “Big Bucks” is your goal and you want to work from home, don’t despair – be realistic.  Opportunities are all over the place.  Keep your mind open.

Some ventures are duplicatable.  Spend the time and effort into getting an idea off of the ground and functioning and there may be all sorts of potential to do something more with that service (or product).

The easiest solution will be if you have something you’re truly passionate about and that passion can be turned into a lucrative business venture.  Be realistic about the avenues you pursue,   Make sure the venture you decide to put your time into developing as a home based business really has a market.  Just because you think it’s cool doesn’t mean enough other will feel the same way.


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