Do an honest assessment of your personality type.   There are great books out there that explain personality types.   One of the smartest things you can do to ensure your success is to recognize that each individual has value.   That value extends back to you in some way. 

You will do much better in your business and relationships if you appreciate and relate to people for who they actually are, not what you want them to be.   If you find communicating difficult – improve, or do not choose a business where the success involves you discussing and talking with people.  If your tolerance for trivial matters is low, you’ll just end up frustrated.

When you attract a customer and they’re going to purchase your product or service, it’s a once in a while occurrence for them.  It’s an everyday experience for you – but in order to build a solid business and repeat customers you need to make the experience unique for them. 

You have to love what you do enough and be a tolerant enough person that no matter what else is going on, you can take the time to treat each customer as if they’re special.  You need to handle answering each customer’s question or filling their request as if it’s the only thing you have to do at that moment.

If you choose a business that requires you (and your employees) to be aware of how much time and energy a customer can take, you may be in for some problems.  Customer challenges take time.  However, if you take the time to bond that customer to you it will pay off in the long run.   If you like people you won’t perceive it as a challenge.  However, if you really don’t like dealing with people over petty matters, dealing with problem customers and employees will drive you nuts.

Be realistic about the avenues you’re going to pursue.  Do a healthy evaluation of your personality type and how it will reflect in your business of choice.  If the two don’t meld you might want to rethink your pursuit.

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